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Marketing and medical travel : 2018 update


Marketing and medical travel : 2018 updateMedical travel in 2018: brief analysis of the situationIn the last few years medical tourism has undergone considerable evolution, in short:The INITIAL success was due to some factors:1. A very good professional standard IN SOME CASES even higher than in the patients' countries of origin, OFFERED at low costs2. the relationship of direct trust between the patient and the DO...
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MEDICAL TOURISM AND WEB : IS ​IT REALLY A GOOD RELATIONSHIP?


MEDICAL TOURISM AND WEB : IS ​IT REALLY A GOOD RELATIONSHIP?Advantages:Large  market area.Fast response Disadvantages:High levels of competition:Today the user who expresses an interest in information related to medical tourism receives literally thousands of proposals.Quality of the interlocutor:the patient who seeks medical information through the internet tends to evaluate only the economic aspect, often even people of high...
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SOLUTIONS FOR A SUSTAINABLE MEDICAL TOURISM: FINDING DIRECT CONTACT WITH THE PATIENT


SOLUTIONS FOR A SUSTAINABLE MEDICAL TOURISM: FINDING DIRECT CONTACT WITH THE PATIENTDisadvantages:1. More limited market : the audience in the hall is made up of a maximum of 50 people for each event.2. Longer organizational and response timesAdvantages:1. Minimum competition levels:Doctors who can access this opportunity are objectively few; selected ON THE BASIS OF PROFESSIONAL AND HUMAN SKILL ABOVE THE AVERAGE 2. HIGH PATIENT QUALITYPotential pati...
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